Vacuworx / Case Study
Vacuworx created a new technology that saves time, money and prevents injury. Their challenge was to find a company who could travel to different job sites and produce videos consistently following their ad agencies guidelines.
In addition, we had to figure out an incentive to get construction companies to risk interrupting their construction for a Vacuworx testimonial video. We won over construction company management when they learned we’d simultaneously produce a video for them showcasing the sophisticated equipment they use. Together, we mapped out key b-roll shots Vacuworx and their customers could use. We also made sure OSHA guidelines were followed so our video team didn’t accidentally record a violation.
Paula Bell, Director of Marketing: “...exactly what we wanted. Your team is easy to work with and made sure to capture exactly what we wanted to convey, telling the story perfectly through both the questions and the video”.
Now, some of the most successful concrete demolition companies in North America broadcast their use of Vacuworx equipment in their Vacuworx co-branded company overview videos. Vacuworx and their ad agency also have a library of success story videos for dealers, distributors, reps, trade shows and their digital marketing.