Top Five Mistakes Marketers Make When Hiring a Video Production Agency

In today’s digital landscape, video content has become a cornerstone of successful marketing strategies. Hiring the right video production agency can elevate your brand and engage your audience in ways other mediums can’t. However, marketers often make common mistakes that hinder their success in this area. Here are the top five mistakes to avoid when hiring a video production agency.

#1. Not Defining Clear Objectives

One of the biggest mistakes is not having a clear understanding of what you want to achieve with your video content. Whether it’s brand awareness, lead generation, or customer education, having well-defined objectives is crucial. A good video production agency will ask about your goals and help shape the project to meet them. Without clear objectives, you risk creating content that misses the mark.

Tip: Start with a detailed brief outlining your goals, target audience, key messages, and any specific calls to action. This will guide the agency in creating content that aligns with your vision.

#2. Choosing Based on Price Alone

While budget is an important consideration, basing your decision solely on price can be detrimental. The cheapest option often sacrifices quality, while the most expensive one doesn’t guarantee the best results. It’s essential to find a balance between cost and value, ensuring you get the quality you need within your budget constraints.

Tip: Evaluate agencies based on their portfolio, client testimonials, and ability to understand your brand. Choose the one that offers the best value for your investment, not just the lowest price.

#3. Overlooking the Importance of Experience and Specialization

Not all video production agencies are created equal. Some specialize in certain industries or types of videos, such as corporate videos, commercials, or animations. Hiring an agency without considering their experience and specialization can lead to subpar results.

Tip: Look for agencies with a proven track record in your industry or with the type of video you want to produce. Their expertise will ensure they understand the nuances of your market and can deliver a product that resonates with your audience.

#4. Ignoring the Creative Process

Video production is a collaborative effort. Some marketers make the mistake of either micromanaging the process or being too hands-off. Both approaches can stifle creativity and lead to a final product that doesn’t meet expectations.

Tip: Establish a balance by clearly communicating your vision and then trusting the agency’s creative expertise. Regular check-ins and feedback sessions can help keep the project on track while allowing the agency the freedom to innovate.

#5. Neglecting Post-Production and Distribution Plans

Creating a great video is only half the battle. Post-production elements like editing, sound design, and special effects are crucial for the final product. Additionally, a solid distribution plan is necessary to ensure your video reaches your target audience.

Tip: Discuss post-production processes and distribution strategies with the agency early on. Make sure they offer comprehensive services that include both production and distribution, or have a plan in place for how the video will be shared across your marketing channels.


Hiring a video production agency can be a game-changer for your marketing strategy, but it’s essential to avoid these common mistakes. By defining clear objectives, evaluating agencies on more than just price, considering their experience, engaging in the creative process, and planning for post-production and distribution, you can ensure a successful partnership that delivers impactful video content for your brand.

Jon Nigbor - President
Jon Nigbor : President

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tel : 800.272.7222

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