Castrol   / Case Study

Castrol’s DIFM, Independent Channel Marketing Team needed to jump start a new brand initiative by showcasing the success influential shop owners were having with their lubricants. These shop owners are frequently mechanics one minute, answering the phone the next and trying to interview new techs the next. Every day they’re stretched to the limit. The typical shop owner depends on nearly a hundred suppliers. Imagine if one asked him or her to interrupt their day to record a video. You’d have a hard time finishing your sentence without them being interrupted.

We won these busy shop owners over by showing them how we successfully produced recruiting videos, shop overview videos and consumer testimonial videos for other shops like theirs with minimal effort. They all needed these videos but neither had the time or money. When they heard Castrol would pick-up the tab, they jumped at the chance. In the end, Castrol collected the videos they needed and made some very lucky shop owners very happy.

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