ALLDATA / Case Study
Alldata’s marcom team needed help getting key executives at various car dealership groups to open their schedules and explain the benefits they provide. In this example, we targeted the Ken Garff Auto Group, one of their bigger accounts. Together, we won a dealership General Manager’s time by providing him a dealership overview, recruiting and consumer testimonial video in exchange sharing the success he’s had with Alldata.
Alldata uses Chris’s video in their channel marketing including website, email marketing, field sales and trade shows. They’ve experienced very positive feedback from field sales, feel their investment and return was good and are looking forward to more projects with WinWinVideos.