What Marketers Want: A Comparison of Expectations and Realities in Video Production Agencies
In the ever-evolving landscape of digital marketing, video content has become a cornerstone for businesses looking to engage with their audiences. We surveyed a group of marketers to understand their expectations when choosing a video production agency. Here’s what they had to say:
Marketers’ Expectations:
- Creative Storytelling: Marketers value agencies that can craft unique and compelling stories that resonate with their audience. They look for creativity that evokes emotions while effectively communicating the message.
- Comprehensive Services: Marketers prefer agencies that offer end-to-end services, from storyboarding to video editing and beyond. This comprehensive approach ensures quality control and cohesiveness in the final product.
- Industry Understanding: Marketers seek agencies that can deeply understand their industry and tailor the story to match industry-specific nuances. They value agencies that offer more tailored propositions rather than generic presentations.
- Technical Proficiency: Marketers appreciate agencies that demonstrate technical expertise in video production, including high-quality production elements and seamless integration of data and graphics.
- Post-Production Support: Marketers wish for agencies to offer post-production services such as promotional packages for different social media platforms and data-driven performance measurement of videos.
What Video Production Agencies Believe Marketers Want:
- Trust and Expertise: Agencies believe that marketers are looking for partners, not just service providers. They aim to use their expertise to help craft the messaging into the strongest and most effective video possible.
- Variety and Quality of Content: Agencies focus on offering a variety of content, including corporate videos, social media content, and advertisements. They emphasize the importance of high-quality content that meets the goals of their clients.
- Cost-Effective Solutions: Agencies offer cost-effective solutions such as partnering with affiliates, using stock footage with a voiceover, and facilitating production to help clients get content out more efficiently.
- Managed Distribution: Agencies provide managed distribution services to help clients target, test, and distribute their videos effectively, ensuring maximum reach and impact.
Comparison and Conclusion:
While there is some alignment between what marketers want and what agencies believe marketers want, there are also notable differences. Marketers prioritize creative storytelling, industry understanding, and post-production support, while agencies focus on trust, content variety, and cost-effective solutions.
To best accommodate prospective customers, video production agencies should focus on offering a balance of creative storytelling, technical proficiency, and comprehensive services. By understanding and meeting the diverse needs of marketers, agencies can build stronger partnerships and deliver more effective video content.
Our analysis of marketer expectations and agency beliefs has led us to reevaluate our approach, focusing on providing a diverse range of content formats that cater to varied audience preferences.
Marketers emphasize the need for creative storytelling and industry understanding, elements we will prioritize in our services.
We recognize testimonials as potent storytelling tools, echoing the sentiments of marketers.
To meet these demands, we are enhancing our technical proficiency and storytelling capabilities to deliver compelling short-form vertical and long-form horizontal videos.
Additionally, we are offering more content options for our clients, while still offering your customers a video of their own to incentivize them to participate in your success stories.
This approach benefits both parties, creating a win-win scenario where our clients receive more content and their customers are incentivized to engage, showcasing their positive experiences.
By aligning our services with these insights, we aim to forge stronger partnerships and deliver more impactful video content tailored to our clients’ needs.
