AI vs. Human Video Example
With the rise of AI, we’ve seen it become increasingly difficult to know what’s real. Programs are writing articles, your aunt is sharing AI generated photos of political enemies thinking they’re real, bots account for nearly 50% of all internet traffic, etc. Now more than ever, there is a demand for authenticity.
I produce music in my spare time, played multiple instruments all through high school and college, have been in several bands, and have found that half of what makes something enjoyable to listen to is the humanness. The imperfections. Piano strings themselves can’t be tuned to the mathematical perfect frequency. It sounds off. Similarly, music producers aren’t always using perfect rhythm. They pull the hi hats a little off beat, they swing notes occasionally, they leave in a voice cracking. All these things add up to make the song feel more dynamic and human. This article itself. It’s a bit sloppy, meandering, imperfect. It appeals to an audience because the audience themselves is imperfect. Compare it to the following:
Prompt: Write me a small paragraph about how human imperfections affect the way a piece of media is received by an audience.
This is what ChatGPT said in return:
“Human imperfections can profoundly influence the reception of a piece of media, adding layers of authenticity and relatability. These flaws, whether intentional or accidental, create a connection between the creator and the audience, making the content feel more genuine and accessible. Imperfections can evoke empathy, provoke thought, and invite viewers to see themselves within the narrative, fostering a deeper emotional engagement. This authenticity often contrasts sharply with polished, flawless productions, highlighting the unique and compelling nature of human creativity.”
Now maybe I’m on LinkedIn too much and receive too many similar HARO responses, but the LLM’s answer feels off. A bit uncanny. If you’re not familiar with the uncanny valley check this out. The short is that robots feel weird, and probably will for a while.
What I’m really getting at here, and how this applies to video marketing, is that the testimonial and customer success story is only going to become more appealing to an audience. People want to see real people say real things about real products. Authenticity will become paramount, and we will be here to help give you that.
Give us a call today.
Now to flip flop this blog. This is what AI wrote compared to the blog.
The Impact of Little Imperfections in Media on Audience Reaction
In the realm of media, perfection is often seen as the ultimate goal. Polished, flawless productions are frequently associated with professionalism and high quality. However, little imperfections in media—whether they be slight audio distortions, minor visual glitches, or unscripted moments—can significantly impact how an audience reacts to it. These imperfections introduce an element of authenticity and relatability that can enhance the overall experience for viewers, creating a stronger emotional connection and making the content more memorable.
Human beings are inherently flawed, and when media reflects these imperfections, it resonates on a deeper level. Flawless productions can sometimes feel distant and unrelatable, as they fail to capture the messiness and unpredictability of real life. In contrast, media that embraces imperfections can evoke a sense of empathy and authenticity, drawing audiences closer. For example, in music, slight deviations from perfect pitch or rhythm can make a song feel more dynamic and human. Similarly, in film and video, unplanned moments or minor mistakes can add a layer of spontaneity and realism that polished productions often lack.
Let’s compare this to how a human would answer "write me a small paragraph about how human imperfections affect the way a piece of media is received by an audience." A human might say:
"I produce music in my spare time, played multiple instruments all through high school and college, have been in several bands, and have found that half of what makes something enjoyable to listen to is the humanness. The imperfections. Piano strings themselves can’t be tuned to the mathematical perfect frequency. It sounds off. Similarly, music producers aren’t always using perfect rhythm. They pull the hi hats a little off beat, they swing notes occasionally, they leave in a voice cracking. All these things add up to make the song feel more dynamic and human."
Two very different styles. I won’t go as far to say that my writing is better, after all I’m a videographer before I am a writer, but it is clear which one was written by an imperfectly perfect human. These small subtleties may not be immediately seen, but they are immediately felt. In the age of misinformation on the internet, stand out by committing yourself to telling true, authentic, and honest stories. Your audience will thank you.
