Why you should focus less on expanding your market, and more on pleasing your current one.

We live in a world of theoretical economic expansion. We hope to continue expanding our market, earning more and more customers, but that thought process may be holding you back. According to a study by Invesp Consulting, it costs five times as much to acquire a new customer rather than keeping an existing one.

The 80/20 Rule

Have you ever heard of the 80/20 rule? Also known as the Parelto principle, the basic idea is that 80 percent of all outcomes are a result from 20 percent of all causes. We see this in business where roughly 20 percent of your customers make up 80 percent of your business. So why are we spending so much money on the other 80 percent of customers?

Keeping Your Customers Happy

Knowing how much money returning customers can save you in the long run prompts an important question: How do I keep my existing customers happy? Easy answers are having a popular product or service and great customer service, but here at winwinvideos we have a secret sauce. Why not reward your customers for participating in your advertising?

How We Do It

In our win-win formula, you hire us to go to one of your customer’s places of business and collect a customer success story or testimonial. As a way to incentivize them, we shoot for them either their own customer success stories, testimonials, or employee recruitment video. This freebie video encourages them to work with you while simultaneously strengthening your relationship with them, creating a returning customer out of them.

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